5 Ways to Easily Maximize the Power of Authority in Copywriting

A man in suit with authority in copywriting

When it comes to copywriting, the word and tool “authority” is extremely powerful. In fact, the most useful item in a copywriter’s toolbox might just be authority. Authority is the X Factor, or that little additional element that makes your copy glitter, and can transform your prospects’ curiosity into knowledge. As a copywriter, you want […]